-- Use an uncommon or striking headline. Avoid boring demographic descriptions like "SF Seeks SM for LTR." Instead, have some fun. Be daring! Elicit an emotion! Express yourself!

-- Proofread. Spelling, punctuation and grammar are as important as content. Think of the presentation of your message as a way of dressing for a date. While clothes don't make the man (or woman), no one wants to appear shoddy or unkempt.

-- Say it with style. What you say may not be as important as how you say it. Play with words. Write poetry. Tell a story.

-- Be less-than perfect. Regardless of the style you choose or the language you use to express yourself, be careful not to extol your many virtues to the point of boredom, or even suspicion. No one can be that perfect. Your minor faults and charming inconsistencies make you human, interesting and approachable.

-- Avoid sending up red flags. Don't whine, complain or drivel on about any problems in your life. Refrain from casting yourself in the role of the victim, the egregiously wronged, or the emotionally mortally wounded. Be positive and optimistic.

-- Jacob